About Us

There are so many reasons to buy from Assured Direct

Expertise

With over 30 years of appliance expertise, we strive to ensure you get your perfect bespoke kitchen package, with the best service from start to finish, partnered with the best possible price. Our staff are not only friendly but extremely knowledgeable and will go above and beyond to ensure that your time with us is nothing less than what you deserve.

Knowledge

We understand that creating your perfect kitchen can be tough, especially when there are so many brands and appliances that can seem the perfect fit. Our team have the ultimate appliance knowledge and will help you every step of the way to ensure you choose the best appliances for your bespoke kitchen, so you feel nothing but love for it.

Experience

We have been supplying top brand kitchen appliances for over 30 years at incredibly competitive prices throughout the UK. We’re proud to say we are one of the largest independent appliance retailers in the country and we monitor our competitor’s prices daily to ensure that we can offer you the best deals possible.

Reliable

We are more than just an online retailer. We have an incredible showroom full of all the latest products, so you can really envisage your new kitchen. Situated in a village called Bunny, just outside of Nottingham and a short drive from Loughborough, customers visit our showroom from all over the UK to get unrivalled product advice, customer service and fantastic prices.

Service

With over 30 years of appliance expertise, we strive to ensure you get your perfect bespoke kitchen package. We aim to offer the very best service from start to finish, partnered with the best possible price. Our staff are not only friendly but extremely knowledgeable and will go above and beyond to ensure that your time with us is nothing less than what you deserve.

Care

We care about our customers’ experience when buying from us. From the start of your purchase to when it arrives at your house, we aim to make sure you won’t want to go anywhere else when you come to buy your next kitchen appliance. We thrive on happy customers and great customer care. We have excellent customer reviews on many price comparison websites.